Google Finance Concept

Introduction

Before I plunge into any of the design solutions, I started my task by understanding the problem that I am dealing with. In this task, I started evaluating the Google Finance Portal and redesign it by comprehending the critical issues with the user-centric design approach. I first started exploring and knowing about the web portal's strengths and weaknesses. Later I studied into its reviews and evaluated it with its primary competitors- Microsoft: MSN money and Yahoo finance in contrast to the holistic experience.

I began my task by conducted interviews and whiteboarding session to gain foundational knowledge about their expectations and issues with ten selected professional stock traders who actively viewing the stock market data and business news to make trade decisions. After spending a decent amount of time with the users, I got a clear direction to create personas, which helped me understand the user's expectations and pain points better while designing solutions.

I have spent some time creating a list of question for the users to extract expansive responses and get the insights for my design solutions, which includes open-ended questions with few follow-up questions.

List of Interview questions

• Tell me about your routine?

• How long do you spend time daily in trading?

• What are the are tools that you use?

• Do you use any web portals?

• What is the essential info that you look for using these tools?

• Which is your favourite and why?

• Would you be using any alternative instead of the tool that you use?

• What is annoying in general when you are using the tool?

• Have you ever used google finance?

• Do you look up stock market data and company news, or do you trade as well using this app?

Questions related to Google Finance

People who are not aware of the portal

• How often do you use?

• What do you like in this app?

• Do you use a mobile or desktop and why?

• What is the first thing that you look at when you use this tool?

• What do you think about your stock screen?

• Do you have any stocks in Your watchlist?

• How relevant is the data that is present on this screen?

• What do think about the overall data present on this screen?

• If you are looking at your watch list what else do you think is needed to make an informed decision?

• What do you think is the most restricting or frustrating thing in this tool?

• What do you feel about the overview/News & Compare feature when you press any stock?

• Is the data clear? -what do you think about the graph?

• Is this intuitive? -Do you see anything repetitive?

• What is the issue with this that you see?

People who are aware of the portal

I would tell them to explore the tool to record the patterns, behaviors and probe them if they are stuck making a decision or confused in finishing a task, without giving any solution.

Whiteboarding

In this session, we discussed and fixed the problem first and continued creating the concept sketches individually. Some candidates were intimidated by sketching. For them, I have informed them to draw boxes and write a few words and express their ideas without worrying about the detailing. After the sketches, we have gathered together to critique and select the best among them all. The selected concepts are displayed below.

I have gathered a substantial amount of data from the ideation session and converted all the select sketches to the hi-fidelity with its respective flow by arriving at the best with empathy.

Once all the wireframes got finalised, I have started creating the user flow and Visual designs.